A TALE OF KIỀU
Book Cover Design | Typography | Illustration
A book cover design for The Tale of Kieu. The Tale of Kiều is an epic poem in Vietnamese written by Nguyễn Du, and is widely regarded as the most significant work of Vietnamese literature. The original title in Vietnamese is Đoạn Trường Tân Thanh, but it is better known as Truyện Kiều. In 3,254 verses, written in lục bát ("six–eight") meter, the poem recounts the life, trials and tribulations of Thúy Kiều, a beautiful and talented young woman, who has to sacrifice herself to save her family. To save her father and younger brother from prison, she sells herself into marriage with a middle-aged man, not knowing that he is a procurer, and is forced into prostitution. While modern interpretations vary, some post-colonial writers have interpreted it as a critical, allegorical reflection on the rise of the Nguyễn dynasty.
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Project: Brand Strategy and Packaging
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