Weldtech

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Weldtech

An industrial catalogue charged with personality

Weldtech is a heavy work welding products brand, to which we set as a challenge to develop an organized catalogue in special categories with an impact design and able to communicate the personality of a brand that was created to the most demanding job.

PROCESS

The creative team strategy was to develop a premium catalogue that uses the photographic resource to the maximum, to express Weldtech’s personality and strength, at the same time that if offers valuable information about each article.

All the rewarding experience was guided by our creative team and developed by the designer and art director Daniela Nuñez, a Venezuelan living in Bogotá whose job has made her worth our respect and admiration.

For this project we relied on an image bank with over one thousand product photographs, on which Daniela curated and carefully selected the most appropriate photos with the brand colour palette making emphasis in warm and cold tones of the products.

RESULT

A website that expresses clearly the brand’s personality, a clean design with a layouting that thinks in the user’s browsing experience and a photographic selection that projects the trust and safety that characterize Weldtech products.