The main concept of the ad is to show passion for living, atmosphere of playing a game and enjoyment of the moment. Lots of warmth, fortune, evening summer atmosphere. The visual concept of the ad is seamless transitions between the scenes. Moreover, this method supports and visualizes the meaning of the off-screen text. The viewer travels from world of the stadium inside the world of the casino, suddenly flies high above the ground and afterwards gets deep inside the ocean. The final part of the video is the image of a golden shell with a pearl inside. But the pearl consists of whole Universe of triumph of winning showered by golden fireworks.
WINLINE
LOWE ADVENTA Moscow
MullenLowe Moscow
BALL-PARK Production
Producer: Alexander Orlov
GRAD CG Boutique
Director: Vlad Tkachuk vladtkachuk.com/
Director: Vlad Tkachuk vladtkachuk.com/
