NOSWEAT
An Ethical Clothing Brand “No Sweat”
This company uses Fair-trade cotton and hemp and ensures that workers are not exploited and are paid an appropriate wage. The product is aimed at fashion conscious 18-30 year olds with a social awareness and a little more disposable income.
This company uses Fair-trade cotton and hemp and ensures that workers are not exploited and are paid an appropriate wage. The product is aimed at fashion conscious 18-30 year olds with a social awareness and a little more disposable income.
The Task
Develop a visual brand strategy, looking at the personality, brand values and target audience. With this in mind build a flexible identity and demonstrate how it can be applied consistently across a variety of media.
Develop a visual brand strategy, looking at the personality, brand values and target audience. With this in mind build a flexible identity and demonstrate how it can be applied consistently across a variety of media.