Logo Design
O Briefing pedia uma logo para esse projeto (o nome completo era "Mulheres em sistema Prisional, de Volta à Sociedade") que ajuda a reintegrar ex-presidiárias à sociedade, através de cursos profissionalizantes e atividades culturais. Foi pedido à agência que o símbolo tivesse cores leves e femininas; e que fossem evitados tons pesados. Não é dos meus preferidos, mas agradou ao cliente :)
A fonte utilizada foi a New Cicle, por La Tipomatika.
The briefing for this project asked for a logo to a project that helps women who are freshly out of jail getting reintegrated into society, by teaching them professional skills. They asked my agency for a symbol that had light, feminine colours and, preferrably not too depressing ones. This is what I came up with. I'm not crazy in love with it but the client loved it and that's what matter, right? :)
The font used is La Tipomatika's New Cicle.
A fonte utilizada foi a New Cicle, por La Tipomatika.
The briefing for this project asked for a logo to a project that helps women who are freshly out of jail getting reintegrated into society, by teaching them professional skills. They asked my agency for a symbol that had light, feminine colours and, preferrably not too depressing ones. This is what I came up with. I'm not crazy in love with it but the client loved it and that's what matter, right? :)
The font used is La Tipomatika's New Cicle.
versão horizontal / horizontal version
versão vertical / vertical version
grid construtivo meia-boca / half-assed constructive grid
