To help the U.S. Postal Service sell the benefits of direct mail to major brands, we created the Branding Through the Mailbox program. As part of this program, we developed sample mail pieces that the Postal Service sales team could use to show these brands how direct mail could promote their products. With its “Special K Challenge” (lose six pounds in two weeks), Special K positions itself as a cereal for fast, effective.
Special K Direct Mail: Front (die cut window shows two inches of tape measure)
Special K Direct Mail: Front (inches disappear when insert removed)
Special K Direct Mail: Insert Front (features perf-off coupon)
Special K Direct Mail: Back (die cut window shows bowl of cereal)
Special K Direct Mail: Back (exercise ball revealed when insert removed)
Special K Direct Mail: Insert Back (reveals offer for Special K-branded exercise ball)
