The ideation behind the logo of Petal's Shop is to make an information-enriched and elegant logo. I have taken inspiration from the Calla Lily and combined the shape with the letter "P" for constructing the logo.

For creating the brand identity I have chosen then the shape of petals and picked up the colour red and yellow which boost our positive emotions, just like flowers do.

For the wishing cards, I have chosen the shape of petals and picked up 4 flowers from nature for the colour inspiration. The four colour combinations signify four moods or emotions in our life.