The concept behind this illustration project is a fictive and secret music event of Parov Stelar. There are different stages:
Stage 1: The music event is promoted through posters all around the public space.
Stage 2: Interested parties can purchase the limited LP-box and find there a nice collection of three different LP's, a brochure about swing and an informational leaflet which point to the hidden code in the box.
Stage 3: After finding the hidden code the purchaser can log in to the event website with his name, address etc. The participant receive more information about the specific event. It is a dance event. Therefore he has to follow several rules for instance, to attend with a dancing partner.
Stage 4: The participant receive an envelop with the event tickets and a poster with dance steps.
Stage 5: During the dance event the participant can get two additional posters for free. After this event the best dancing couples are allowed to come to the next event. There are three different dance events (three different key visuals). The prize for the best dancing couple in the end is a limited cd which is wrapped in a poster, a meeting with Parov Stelar and a photoshoot.
