Gus Soriano Ariza's profile

Nike Hypervenom launch

Date: 2013
Place: Estación Indianilla
Agency: Montagge
Client: Nike Mx
Position: Art Director & Producer 


I was invited to the Hypervenom soccer shoes launch in an event located in Estación Indianilla that has big old machines from the 50´s. So my idea was to bring that old machines to life again and we did it with the video mapping help. Our show was the eye catcher and the intro of the event, the machines started to work but an incident created fire and after fire the texture of the visual key (snakes) appears in the face of the machine and after that, the logo of Nike. The music of the video is also mine
Nike Hypervenom launch
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Nike Hypervenom launch

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