Social Media & Blogging
TOPS Software, LLC
TOPS Software, LLC
A great deal of my time recently is devoted to Inbound Marketing, which is essentially an 'If you build it, they will come' approach to marketing, that encompasses blogging, social media, viral elements, and ebooks - all in customized landing pages that are fully optimized for search engine ranking (SEO).
I thought it would be fun to highlight a few of the more successful elements here:
I thought it would be fun to highlight a few of the more successful elements here:
I wrote this blog entry for TOPS Software. It had a high CTA rate, as well as the added bonus of cranking up our SEO ranking to #1 for the titular keyword phrase (Lessons for Property Managers). Read the full article here
Taking advantage of the popular 'What I Do' meme, I created this viral graphic for TOPS Software's Facebook page. The graphic was a definite success in getting our page out there, with one sharer commenting, "This really hits the nail on the head!"
