Donna Stirber-Gamelin's profile

NYSMDA Branding / Student Recruitment Marketing

Donna Stirber-Gamelin
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New York School for Medical and Dental Assistants           Institutional Branding and Student Recruitment Marketing
 Of all my portfolios, The New York School for Medical and Dental Assistants portfolio is by far the largest. It features just some of the branding and student recruitment marketing done during my ten-year tenure as the school's Executive Director of Admissions.
My aim in developing and managing the NYSMDA brand was to differentiate the school and its programs in its highly competitive marketplace and to bond prospective students sucessfully to both their career of interest and to NYSMDA.
Credit is duely given to AMH&E under Ken Taub in developing the brand and initial Boli Awarding winning website and marketing collaterals in collaboration with me and to Austin & Williams under Ken Greenberg for his collaboration in keeping the brand fresh.
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
     NYSMDA_Student Recruitment Brochure_2001 This was the brochure in use when I began my tenure in Nov 2001.
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Medical Assistant_Brochure_2001    Along with the "Your Future Begins Today" brochure, shown above, each prospective student received a program specific brochure.  
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Dental Assistant Brochure_2001
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Student Recruitment Brochure_6 Folder_Outside_2002 This is the roll out brochure for the new NYSMDA corporate identity. The logo mark features an inspirational figure reaching for the stars imbedded in the school name with a supporting tag line and the new school colors, purple and gold. This has been a successful brand for NYSMDA and remains the school brand today.
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Student Recruitment Brochure_6 Panel_Inside_2002
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
                NYSMDA_Postcards                  Postcards ae a relatively inexpensive high yeild marketing vehicle with multiple uses in student recruitment.
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Brochure_Top Fold_Direct Mail                                                                                                                            This series was designed originally for direct mail in a predictive enrollment campaign.  It subsequently proved extremely successful with both our active and mature lead base for nurture and drip marketing. 
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
8.5 x 11 Medical Assistant Program_Take Away_Booklet_Front Cover Developed by me in house for use by Admissions Representatives in making presentations to prospective students. At the close of an interview/presentation each prospective student took their booklet home in order to keep "our message" clear and to share with their expanded buying committe.  Following are a few pages from the booklet.
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
8.5 x 11_Dental Assistant Program_Take Away_Booklet_Front Cover Like the medical assistant program booklet, shown above, this booklet was developed in-house for use by Admission Representatives in conducting presentations.  The booklets provide for consistent strategic marketing communication, gave structure to presentation and were writable. Prospective students were given these booklets at the close of a presentation to ensure continuity and recall of the NYSMDA message. Following are a few pages from this booklet.
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Dental Assistant Booklet_Back Cover  Students gathered outside my office door.
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
Collateral Postcard Series
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Brochure_2nd Series_Outside Keeping the brand fresh
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Brochure_2nd Series_Inside 
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
     NYSMDA_Advertising_Outdoor_Transportation_
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
          NYSMDA_Advertising_Outdoor_Transportation  NYC Subway_ Platform and In-Car Posters
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
          Internet Advertising_Pay-Per-Lead_Vendors
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA_Advertising_Print Media
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
new york school Medical Assistants Dental Assistants Student Recruitment Marketing enrollment management Admissions career education institutional marketing Donna Stirber Gamelin career schoo marketing
NYSMDA Branding / Student Recruitment Marketing
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Donna Stirber-Gamelin's profile

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Donna Stirber-Gamelin's profile
Lancaster, PA, USA

NYSMDA Branding / Student Recruitment Marketing

This portfolio contain institutional branding and marketing collaterals developed for The New York School for Medical and Dental Assistant during Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives