I have a copy of this poster on my wall. This was a great project for Buffalo Trace Distillery and one of its classic bourbon label (and one of my favorites) W.L. Weller. Working with Bob Neumann from Big Event Studios, we put together a multi-day shoot in Thackerville, Oklahoma with J.W. "Hitman" Hart, Professional Bull Rider sponsored at the time by Weller. My team at Cornett Advertising crafted a wide variety of advertising and collateral built on these images.

Creative Director: Timothy Holland

Photographer: Robert Neumann

Talent: J.W. Hart