Exhibition stall designed for the brand Greenlam Industries ltd. for Economic Times ACETECH'16, Asia's largest trade fair. Greenlam, India's largest selling laminate and veneer brand, showcased their wide product range and services they offer through the exhibition stall. The project was done with 3D team at FITCH.
Dramatizing the space (36.6 m x 15 m) by playing with the scale of displays and application in the spaces to drive the visitors inside the exhibition to experience the products. Creating small inspiring room-like set-ups in an architectural structure makes the visitors relate to the product application and real-life scenarios and having larger than life installations, using the product creates interesting features throughout the space.