Social Printed Campaign in defence of Animal Rights
Bachelor Thesis Project
This project was born from the collaboration with ENPA Firenze, the official Italian National Association for Animal Rights protection. The campaign is developed starting from a thorough analysis of the identity of ENPA, the Universal Declaration of Animal Rights and the study of what has been done about this topic so far.
Each poster of this campaign represents some of the most common abuses suffered by animals and, by transposing the animal's role in a human allegory, invites the spectator to understand the condition of the animals mistreated. The claim of this campaign is meant to be provocative and ironic, with the intent to place the viewer in front of the deep misconceptions about animal rights. Here displayed the posters from the whole campaign.
