Izvorka Juric's profileStela Kovačić's profileJelena Gvozdanovic's profile+1

OMNIVIA rebranding

Multiple Owners
•
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism

OMNIVIA (former "Radmanove mlinice agency") provides first-class professional guidance in experiencing a wide variety of attractions that Omiš and Dalmatia as destinations can offer. Years of continued growth and improvements led to a change of name and creation of a new visual identity that would better reflect the agency's top-quality offer and high professionalism.
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
The new brand, OMNIVIA, reflects the agency’s clear mission and vision: combining the Latin prefix omni and word via, meaning “every time” or “in every way”, the name communicates the agency’s multilayered destination offer. 
As for the logo and monogram, the symbols incorporated in it evoke the location and its assets: “O” for initial letter of the brand's name and creative strategy of wholeness, perfection and balance of OMNIVIA programs; “M” reminding of specific landmark of destination - mountains and the Cetina canyon, and “A” with a wave, symbolizing the river and sea.
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism

Also contributing to the identity are the playful patterns that, with their form and tone, communicate the distinguishing features of the place where the sea meets the river, where green meets blue and where the past meets present.
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
Natural materials and techniques, such as eco-paper or sewn binding, were used in OMNIVIA promotional materials. This mix of contemporary forms with natural and traditional is representations of the team of experts that have extensive knowledge of the region and its specific qualities attractive locations offering a mix of traditional and local customs in an up-to-date way. 

branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
Selection and treatment of photographic materials, often in combination with two opposite motifs, conveys the message about different experiences OMNIVIA can offer in their one-day or multi-day programs.

branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
Identity modularity opens up the possibility of making a variety of attractive promotional materials - wearable, print or online.

branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
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You can also check OMNIVIA website omnivia.hr
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
branding rebranding destination identity Verbal Identity visual identity travel agency brand animation Communication in tourism design for tourism
Designed in 2017
CLIENT: OMNIVIA DMC
DESIGN STUDIO: Design Bureau Izvorka Jurić
CREATIVE and ART DIRECTION, DESIGN: Izvorka Jurić  /  NAME and VERBAL COMMUNICATION: Jelena Gvozdanović / PICTOGRAM DESIGN, BRAND ANIMATION and PRESENTATION PHOTOGRAPHY: Stela Kovačić  /  WEB DEVELOPMENT: Matija Tolić

OMNIVIA rebranding
Published:
Izvorka Juric's profileStela Kovačić's profileJelena Gvozdanovic's profile+1
Multiple Owners

Owners

Izvorka Juric's profile
Zagreb, Croatia
Stela Kovačić's profile
Zagreb, Croatia
Jelena Gvozdanovic's profile
Zagreb, Croatia

Project Made For

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Dig studio

OMNIVIA rebranding

Rebranding of travel agency that communicates the agency’s multilayered destination offer and programs that explore the traditional and local cus Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives