For a client, I was assigned with creating a brand identity for a home remodeling service out of Spokane, Washington. The desire was something sleek and minimal, but unpretentious and appropriate for a construction-related service. The outcome was a brand image centered around shades of gray and an orange accent color, with the modern typeface, Gotham, paired with the classic typeface of Caslon. A unique twist for a business of it's nature.
