connection
threadless x koftwork / east & west challenge
2013
The circular loading motion icon of the internet is the contemporary global map.
In this design, I wanted to show how in this modern age, the barrier between east and west is hardly noticed. The technological advances enable people from east to meet people from west and vice versa in just one click, in just one complete revolution of the circular loading motion icon. Cultural differences are no longer differences and are now adapted. This creates a sense of a connected history, represented by the "evolutionary" continuum in the design.