MUNCH 2011 - 2018
Creative strategy | Brand story | Visual identity | Communication design | Book + Catalogue publishing | ILLUSTRATION + Textile design | Photography | Packaging + Merchandising
Munch grew out of an Award winning cookbook (GOURMAND WORLD COOKBOOK AWARDS) that I designed and illustrated beginning in 2011. It has since grown into an eco friendly, social enterprise company that makes and markets food products with a 'strong design element'. In 2016 the company was invited to the Emmy's Gifting Suite in LA, and Munch Lunchbox, the second cookbook was launched by Bateman Publishing.
The above catalogue (32 pp.) showcased the company's product range and facilitated in them also winning the top Naturally Good Retailers’ Choice AWARD 2016 at the largest Australasian health trade show in Australia. In 2017 Munch won the New Zealand Made HERO AWARD.
Photography, illustration and animation.
Photography, illustration and packaging.
I created an illustration style specific to the Munch brand. The majority of illustrations are painted and collaged together; paying homage to Eric Carle's The Very Hungry Caterpillar. These illustrations have been used on their merchandise, cookbooks and in advertising across all media.
Photography, illustration and packaging.
Posters for Munch’s retail sale (left), and social enterprise work (right).
Munch - Seasonal Cookbook for Baby and Family
(GOURMAND WORLD COOKBOOK AWARDS 2014 - Children Cookbook section) 152 pp.
(GOURMAND WORLD COOKBOOK AWARDS 2014 - Children Cookbook section) 152 pp.
