North Dakota Travel Ad Campaign
Advertising
Advertising
Upon completing my research, I quickly learned that the biggest draw to the Peace Garden State was the great outdoors. This was a place that city slickers and country bumpkins alike could retreat to, to get away from the drag of modern life. Everything technology offers, nature can outmatch. The campaign will emphasize why nature is preferable to anything man-made and modern. Thus, “Nature’s Version” was born. Basically, the campaign has Mother Nature saying, “I see your cool glow stick, and I raise you one "aurora borealis.” This modern world, where we are so ensconced in social media, smart gadgets, and pop culture, can’t compete with anything the natural world can offer.
Copy reads: Why wait in line for a boring water slide at an amusement park when Nature offers a thrilling alternative? North Dakota has 1,710 square miles of water to get your adrenaline pumping, not to mention fewer crowds, so stop waiting in line and get on the water today!
This quarter-page ad in the New York Times would reach a wide audience, in addition to drawing city dwellers out oftheir comfort zones.
This billboard would bealong interstate highways going into North Dakota to entice those travelingthrough it to stop and visit a state landmark like the Badlands.
These web banners would adorntravel websites such as Orbitz or Expedia to target people who are alreadyinterested in traveling. Websites of outdoorsy stores such as Cabela’s orGander Mountain would reach people who are interested in outdoors activities. Theyalso might be found on sports websites, again to target athletes/adrenalinejunkies who might consider cycling, hiking, or whitewater rafting.
The thirty-second ad couldbe on channels like Discovery or even a sports network to reach athleticviewers.
North Dakota has a lot tooffer. My campaign will bring tourists to the state that would never haveconsidered it an option. It will enlighten people such as athletes who arelooking for new places to hike or bike. Families will venture from their densof technology and try camping under Nature’s glow stick. North Dakota willbecome Nature’s version of Disney World.
