Show-Rooming
Illustration for Kurt Salmon
The idea behind this illustration is that there is a deadly trend among retail stores. Consumers aren't afraid to visit the store and bring their smart phones and tablets to take pictures and research online the products in your retail store. More often that not, those same consumers will purchase these products NOT in the retail store, but online. Hence we see the store clerk behind the counter sleeping and the consumers having a great time shopping in his store but buying elsewhere.
The concept was discussed with me over the phone. From there I created a rough sketch. The sketch was approved with the exception that the store needed to be an electronics store rather than a clothing outlet. I made the change in Illustrator rather than create a new sketch. As a bonus, I threw in a live QR code that takes the curious viewer to my own website. Good stuff!
The original sketch based on the concept as described by the client.
The final illustration. Note the store change to electronics, and the live QR code!
