The brand name "Pause" stands for the meaning of the word, a "time interval" literally.
The name imply it gives a pause to routine and time alone with a movie.
The graphic motif of Pause was inspired by pause icon and the shape of the roof which means a space.
It is used to design logo and various applications of brand. Previously, most Korean theaters use the red color for pleasant and dynamic mood. However Pause use low-saturation gold color for delivering warm and comfortable atmosphere on the private (for one person) theater.
The main applications include website, movie posters, DVD with cases, tickets, leaflets and popcorn packages.
In addition mugs and blanket are also designed to make cozy atmosphere.
The name imply it gives a pause to routine and time alone with a movie.
The graphic motif of Pause was inspired by pause icon and the shape of the roof which means a space.
It is used to design logo and various applications of brand. Previously, most Korean theaters use the red color for pleasant and dynamic mood. However Pause use low-saturation gold color for delivering warm and comfortable atmosphere on the private (for one person) theater.
The main applications include website, movie posters, DVD with cases, tickets, leaflets and popcorn packages.
In addition mugs and blanket are also designed to make cozy atmosphere.
Visiting the website, you'll find an introduction of the brand and make a simple reservation.
With rapid increasing of one person households in the city, lifestyle such as "Eating alone" and "Drinking alone" are not fresh to us. In addition, these kinds of "Cocoon trend" are spreading even in our cultural life. There are popular examples like Norabang(Karaoke in Korean) and comics shops for one person.
Now many people want to find places to enjoy their leisure and actively use them. "Pause" is started and developed as one person theater with those trends.
Now many people want to find places to enjoy their leisure and actively use them. "Pause" is started and developed as one person theater with those trends.
Work in the second half of 2016.
