"Serengeti" is a creative campaign about photography.
Built around four key images the campaign shows the photographer as a storyteller
and depicts the hazardous process of shooting the perfect photograph that
puts a spring in your step.
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1 - Serengeti design 1 | hippopotamus
Early character sketches
At the heart of the campaign lies the idea that every photographer needs a type of camera that suits his/her style.
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1 - banner
