Ndrew Poon's profile

Brand project for London College of Communcation

Wordless prospectus
A prospectus that speak with you.
Insight
This was a live project working with London College of Communication (LCC) and I was asked to create a multicultural promotion item that could enhance the branding but not to modify the current ongoing branding strategy.
University of the arts London is the biggest design university in Europe that has over 8000 students. Although the campus is not really big, it provides a lot of public space and some of the building features bring the students together.

From my own experience, I was afraid to study aboard in London alone. According to my research of international students in LCC, their difficulty between cultures is
language. So I decided to make a wordless book with
pictures and different themes.

This book is to promote the international community in LCC and showing how different cultures combine and how is the study experience. It could greatly reduce the fear and nervous before international students applying by let them to see different aspects of the life in university.

Brand project for London College of Communcation
Published:

Brand project for London College of Communcation

This is a wordless prospectus, a book that for everyone. Everyone means people who can't speak specific language. By doing research, the most att Read More

Published: