Rosie Lee were briefed to design the Nike space for YO’HOOD Shanghai expo where attendees are presented with a large offering of hyped clothing, the newest footwear and special guests.
We showcased a history of rare and iconic products including the original Waffle Racer to the 2016 Air Mag release, and brought home the unexpected inspirations through multi-sensory presentations.
We created a series of animations for the event highlighting the inspirations.
A sneaker throne was designed for visitors to sit on and share their own images via social.
