The Olympics were about to start and we had to come up with an idea that could fulfill the expectations of a client like McDonalds, so we created the Olympic Pictograms. The purpose of the campaign was to create content around the Olympics using one of the most iconic things that McDonalds has: McDonalds Fries. We wanted to inform the people about the next events happening, have special promotions and what is more important, to create reactive advertising depending on the results of the athletes. The campaign didn't go through but the concept is still great and we enjoyed shooting some fries (and eating them after...).