This project is based off my original design strategy concept: The Passport of Good Deeds which was a design strategy made to encourage young people to take action to help towards reducing poverty. I made a part one and part two, so I would recommend looking at that before looking at this part. This part looks at the various booklet designs I developed (along with my partner Laura) for this project. I do warn, this was made some time ago, but I have decided to recently upload this as I think it does deserve some limelight. 

For the booklet designs, Laura and I developed 3 different designs. Minimalistic, Vintage and Pop Culture. These designs were design to cater to different demographics of young people to suit various personalities and appeal to them. We wanted the passport of good deeds to feel more personalized to them, helping them to realize they themselves make a difference and each of them making a difference is unique and contributes in every way possible to help reduce poverty.

Minimalistic Design:

MINIMALISTIC DESIGN
The minimalistic design is aimed to be sleek, simple and modern. It will be a perfect bind booklet (a6) and will be aimed at teenager demographics who prefer a simple, sleek yet luxury style. 

Vintage Booklet Design:

VINTAGE STYLE:
The vintage booklet style is designed for vintage lovers, and molds the passport into a travel journal look. It gives another a sense of adventure. We decided to add this design because it gives more options to our target market which is young people (teenagers and younger). We thought by making the vintage style booklet, it will not only add personality but also make it fun and enjoyable for certain demographics of the target market.

Pop Culture Booklet

POP CULTURE: Pop culture uses characters and a cartoon style to appeal to young people and show a sense of personality and warmth. For this, I wanted this to feel personal yet also warm in the sense of a community warmth. I wanted this design to also feel user friendly hence the mini illustrations. The concept behind the characters (pot plants on their heads) is a symbolism of a person growing and doing good deeds. Hence you may notice in one of the pages, there is a person handing an apron to a younger person, and their pot plants are different to each other. The older person's pot plant is more grown than the younger person as a symbolism of their good deeds and growth as a person. (this doesn't talk about physical growth but more so mental and spiritual health).

That's all for this project! This part of the Passport of Good Deeds Project is just a minor part to show various designs that would cater to the young demographic. However, this wasn't booklet designs that were actually produced, hence only a few pages were made to demonstrate the design concept and why these 3 designs were chosen to represent the booklet and appeal to the target market. The whole concept is still dry and moldable, hence why it is not actually in place. Although I would like to share it because I know I worked hard on this along with my design partner, Laura, and would like to share the idea not only as my design strategy experience but also because it is my own concept that I developed.  I hope you enjoyed this and appreciate it as much as I do. I definitely thought the whole project gave me a lot of insight into design strategy and design management, components important to design other than the process and end-product.