Scope:

Brand update, Packaging, Art Direction

Challenge:

To clean up the exisiting logo and to redesign the current packaging that would be applied across the new beardcare and skincare range of products for men.

Response:

The new Beardcare and Skincare range by Man Cave yields naturally sourced ingredients only. Our main goal was to reflect this notion across the new packaging by creating some form of connection towards nature. Our concept was to create a design that utilises subtle line art that represented a map style birds eye view of the natural landscape. This provided an intriguing yet discreet backdrop for the logo and copy to sit against, whilst avoiding conflict within the complete artwork creating less visual noise.