BIKES
Branding, Art Direction
Branding, Art Direction
BIKES is a discount bike shop that specializes in the urban segment. As they are just starting up, they need a brand new visual identity designed completely from scratch. The main goal with this identity was to highlight the rush and raw sensation you get from dashing through urban environments on a bike, and really bring out the boldness and texture of concrete and asphalt. Over time, this spirited concept evolved into a sort of encouragement of 'enjoying the moment' and creating memorable experiences.
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Everything below are 'one-offs' and won't be distributed, sold, or otherwise made profit of.
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