Óptica Continental
Brand Identity
What company does
From 1958 Continental optical has been positioned in the glasses sale because the quality and design of their products. This service is complemented with the help provided in correct glasses election for your personality and modern tools for optical measuring.
Problem
The company over a period of 50 years to date never considered to create their own brand, at the expense of this they use the popularity of brands like Prada, Ray Ban, Cartier, etc. to position into the market.
The company call us to desing a brand that can easily mantained through the time, including all visual elements.
Goals of the project
- Create an logo than communicate strength, protection and make evident than we are speaking about an optical business.
- Don’t use pictures of glasses because the constantly changes on fashion topics.
- Create a visual impact using the contrast between shapes and colors for an timeless message
- Communicate the concept of modernity, style, beauty and fashion.
