ANA AGUIAR ®
BRAND IDENTITY
Founded in 1991, Ana Aguiar® is a company dedicated to the production of women's shoes in one of the most developed states in Brazil. Their products are mainly made of leather and handmade which makes them exclusive, following the most current tendencies of fashion. Besides, the quality that they provide is on the top of the general market for women's shoes.
For this proposal, I have created a n elegant, modern and versatile identity. On the construction of the symbol, I have developed a concept that implies the product (shoe) and the letter A. The logo is constructed based on the two initials of the name, simplifying and rotating with each other, we create a silhouette of two interlaced shoes, obtaining a lined symbol, geometric and minimalist.
I noticed that the letter A was very repetitive, that is why it is decided to turn the second letter of each name, following the same visual concept of the logo, this is how the typography is built obtaining a mark between elegant and informal . In addition, you will see a patern, that was built starting from the symbol, linear forms make it a fashionable texture.
