University of Nottingham GRT & RPA Sub brand solution

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University of Nottingham

Global Research Themes & Research Priority Areas

Sub-level brand solution

Individual and Collaborative project

Brand Concept | Logo Design (Individual)
*Application of branding onto literature and in situ mockups (Collaborative)

Brief:

To create a sub-level brand solution for the University's 'Global Research Themes' and 'Research Priorities'. Solution must not be a rebrand and must also identify with the current brand style.

"Global Research Themes tackle these big questions. By harnessing our world-class research across a range of disciplines and building global partnerships, we are placing our University at the heart of real progress in shaping the future."

Initial ideas / concepts

Final concept

#1 – University level concept

University level uses the clustered pentagon which represents the Global Research Themes, each has been allocated a colour. This is evident in both the pentagon cluster and in the pentagon outer shape line. The strapline is 'World- class Research' which simply states what we do at The University of Nottingham. This will always be used with the pentagon at both University, GRT and RPA level.

#2 – Global Research Theme' level concept

At Global Research Theme level the name of the GRT is used under the strapline World-class Research to highlight that this is a GRT. This is further reinforced by the pentagon cluster colour which becomes one colour to denote the theme, in this case Transformative Technologies. An added design element of a ‘dynamic’ line in the relevant GRT colour is added, again to reinforce that this is a GRT.

#3 – 'Research Priority Area' level concept

At Research Priority Area level, the name of the RPA is used under World-class Research and both the size and weight of the font has been changed to reflect that this is an RPA. This typeface approach would be consistent on all 31 RPAs. The singular use of the pentagon within the pentagon shape highlights that this is an individual RPA in this case 'Atoms to Products'. The use of one colour highlights which Global Research Theme this RPA is part of. This approach also gives scope to add another pentagon shape and colour to the pentagon if two RPAs collaborate.