Lancaster University
Promotional Campaign concept – Tender Submission
Top 5 reasons brochure
Concept | Art direction | Design
(Collaborative)
(Collaborative)
Concept for brochure promoting Top 5 reasons to study at Lancaster University.
HTML email newsletter
Art direction | Design
To supplement the 'Top 5 reasons' brochure, the email newsletter also employs a linear style, utilising similar visual elements for consistency. This maintains the sense of ‘journey’ for the reader.
'Misconceptions' Ad campaign
Collaborative – Art direction | Design
This campaign concept challenges pre-existing ideas of what the North of England is like. We all know the North offers beautiful scenery, vibrant night-life and great work opportunities yet certain ill-informed preconceptions still exist, particularly in the South.
This campaign concept challenges pre-existing ideas of what the North of England is like. We all know the North offers beautiful scenery, vibrant night-life and great work opportunities yet certain ill-informed preconceptions still exist, particularly in the South.
