I entered the D&AD competition with two others from my class in 2014. This project was about creating a new visual language for The Body Shop’s brand communication to reflect their pioneering spirits. We used the term. ”Define It Yourself (DIY)”, where others do not define your beauty, but you yourself have the say. By using the products, you can be beautiful and confident in your own way.
Textures created using paint and a little of their
product as a background for the poster
THE CAMPAIGN
Body shop is an inspiring brand & it has to be relevant to the target audience
To Empower Woman
Paper to write down what is their perspective
of beauty in their own way
Client: D&AD
Brand: The BodyShop
Team Members: Benny Yap Yee Cheong
Kathrin Honesta
Koh Yee Qee
