The brand litwu / love is the way up was developed based on the La Gallery Novesta team needs to supplement existing offer with basic, classic and high quality elaborated clothes. The brand idea is to bring simple high-quality basic pieces of clothes in timeless design which comes out of pure lines and a functionality of northern countries.
The litwu logotype is created by Futura Condensed Medium. The typeface is highly legible, elegant, simple, well balanced and creates a compact curve vertical line. The leading and tracking (the space between the letters) are made manually based on a height of the letter in order to create visually balanced logotype.
The concept is based on femininity, on curved line of the woman body. The square, circle and heart shapes are part of the logo but can be used as separate elements on applications, prints, photos, the web. All shapes have a particular meaning and symbolise the brand values.
Optional logotype suitable for larger size applications
Variations
