The Critical Research & Design's profileIngrida Kirkliauskaite's profilePaulius Budrikis's profile+1

TakeWay

Multiple Owners
•
Packaging
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
”TakeWay” FooD packaging

TakeWay is a chain of healthier food restaurants. All the dishes here are made only from the ingredients which match the strict requirements for high quality. The dedicated work and good food soon made these products very desirable for the guests of TakeWay. That is how a demand to have them at home and a necessity to put them on sale was born.

Being special is an obligation to go an extra mile in all fields, including the look, of course. After all, it has a significant mission – to highlight three cornerstones of this tasty diet’s temple: uniqueness, healthiness and high quality.


Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Particular graphic elements and illustrations of ingredients became a part of design. They create an emotional link between a customer and a product. Lines trailing from the ornaments are for the “flavour notes” –  a symbol of each product’s magnificent taste.

Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Each group of products was differentiated by organic pastel colours – to represent healthy features they hold. More vibrant colours were used to distinguish different flavours of the products.

Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
A specific lettering of stylised, modern bespoke typeface was created. It makes this packaging truly extraordinary.

Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Packaging art direction graphic design typography branding healthy food ILLUSTRATION product design take way
Client: Take Way
Photography: packshot.lt
Year: 2016
TakeWay
Published:
The Critical Research & Design's profileIngrida Kirkliauskaite's profilePaulius Budrikis's profile+1
Multiple Owners

Owners

The Critical Research & Design's profile
Vilnius, Lithuania
Ingrida Kirkliauskaite's profile
Vilnius, Lithuania
Paulius Budrikis's profile
Vilnius, Lithuania

Project Made For

user's profile
The Critical Team

TakeWay

TakeWay is a chain of healthier food restaurants. All the dishes here are made only from the ingredients which match the strict requirements for Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives