Pitti Uomo is one of the top event in Man’s Fashion.
For the launch of the new F/W Collection, Napapijri wanted to size the opportunity
and engage the most sophisticated target of the planet in a truly unexpected way.
We launched "The Secret Collection". A collection to be discovered through 5 mysterious
doors placed in the most unexpected spots of the city.
CREDITS
Agency – DUDE
Executive Creative Directors – Livio Basoli & Lorenzo Picchiotti
Copywriter – Nico Carrassi
Art Director – Luca Riva
Post production – Seba Morando
Producer – Simone Raddi
Videomaker – Fabio Landi
Executive Producer – Ivan Merlo
Account Manager – Giulia Borina
Event Producer – Valentina Mentasti
Junior Account – Marta Dolci
Event partner – Foreven Green.fm
Talent Management – Ponderosa Music & Art
