Branding & Identity
Chemistry Cocktail Bar
Chemistry Cocktail Bar
Brief:
To create a brand and corporate identity. The design is to express one of the principles of design.
Rationale:
I chose to create a cocktail bar called Chemistry. The target market that Chemistry is aimed at are young
(20 - 30 y/o), trendy, individuals. They enjoy socialising with friends. Chemisty’s key message is: to provide a contemporary and comfotable space for young individuals to mingle.
To create a brand and corporate identity. The design is to express one of the principles of design.
Rationale:
I chose to create a cocktail bar called Chemistry. The target market that Chemistry is aimed at are young
(20 - 30 y/o), trendy, individuals. They enjoy socialising with friends. Chemisty’s key message is: to provide a contemporary and comfotable space for young individuals to mingle.
