In the middle of an explosion of shapes, strict lines and bound breaking angles, Guava was born.
Inspired by the rich architectural and geometric imaginative, Ines Caleiro, created a shoe brand that was almost like art flowing from the mathematics and design books.
These were all options made for the same model of ladies shoes, but each one in a different context.
So the main inspiration for this project was the popular sayings, an important part of our culture in Portugal. I tried to create a fun dynamics between the image and the product, and the saying itself, which turned out to be a really good result in my opinion as it is "catchy".
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