Overview
Gilroy Garlic Festival brochure's back side has a main poster designed by 11"x17". From the first page of the brochure, you can get the gist of the festival. There are two pages of the detailed information inside. The last page at the back contains the map that helps visitors access the different venues, booths, areas or parade route of the festival.
Poster
I navigated the official website to find the Festival’s origins, past artwork, website, and location so that I can get clear idea of how I want to come up with my own unique design. Defining the target audience was the key to the design. I tried to make sure that I use consistent typographic hierarchy for better readability .
Logo Design
I redesigned existing logo of the Festival. First, I created hand drawn thumbnails. Then, I chose the best option from the choices and imported into Adobe Illustrator to vector draw over it.
Brochure
Brochure has one page that main content, two pages of detailed information and one page of map. Overall, the goal of the theme is to attract viewers so that they get more engaged and interested in the event. I find warm colors are better for making things look more delicious than cold and dark color. I tried to add Iconic symbols in various colors within the map to help viewers easily find where facilities are at the event.
