Hyphen Up
Comedian and Motivational Speaker Personal Branding
Hyphen Up is the brainchild of a working mom who's story of cancer survival created a desire to comedically inspire women to boldly love themselves.
Heather’s story was of survival, laughter, sarcasm, and inspiration. So, we worked to create a brand that truly spoke to her true mantra:
Through discovery sessions, a brand identity was created that would embrace her desire to do comedy and motivational speaking for corporations and women groups.
Afterward, a fun and approachable visual & verbal identity system was adopted to emphasize a bold but soft, sassy, motivational, and strong core that matched the brand’s personality.
Photography by Angela Elliot
