"Hello Beverage Store" does not beat around the bush, uses the direct and lively greeting “Hello” to greet the guests: “Hello! What would you like to drink today?” Corporate identity with simple and smooth lines showing drinks plugged with straws also gives people a simple and direct image, It's like a tongue that contains taste.
The colorless set is a small marketing trick: with a laser cutting hollow of LOGO shape on the business card, and knife mold cutting on the corresponding position on DM, when the two combined together, the hollow part of the LOGO will reveal the color of the drink of the season. And it changes in the different season with a different drink, creating a visual enjoyment, and with the color of the drinks, to produce an interesting and funny connectivity and, bringing an intimate drinking experience to guests.
「哈囉！今天想喝什麼？」，『Hello飲品店』店名使用生活化的招呼語「哈囉！」來迎接客人，企業識別用簡單流暢的線條，呈現飲品配上吸管的概念，與店名給人一致親切的形象，並帶有舌尖品嘗飲品的趣味意象。
無色系設定是行銷策略上的巧思，名片和DM的組合作為創意行銷，名片LOGO做雷射切割鏤空加工，DM則在相對好的位置上做部分刀模切割，LOGO鏤空部分會露出當季主打飲品，主打飲品的品項與內容物識別，用不同的ICON及顏色來呈現，隨著每季不同主打商品的變換，DM的飲品識別也會隨著創意飲品的推成出新，創造出更多有趣的飲品識別，提供消費者不同以往的飲品體驗。
