Advanced Problems in Graphic Design project, October 2016.

We were instructed to bring in a tea box, study it, analyze it, determine what demographic the company was aiming for... Then we had to take the tea box and re-invent it, sell it to a new demographic.

I chose to go in a humorous direction for mine, not only aiming for a demographic far removed from the intended one, but I also wanted to mock how market research and focus groups perceive different groups of people.