TROUT DIGITAL
During my tenure at trout I wanted to change our perspective in the market for which I felt it was important to change the way we look in the design industry. The challenge was to create a visual identity that was vibrant and appealing to the masses, in other words trout needed to look like a design studio.The problem I saw with Trout's identity was its lack of direction and message. The website and social media lacked a personality that people can engage with. Trout as a design studio and marketing agency aims to elevate smalls brands to highers grounds. The colors of the brand are inspired by the shades present on a trout fish that swims across the current.
The logo is a compact typographic solution. It frames the playful line forms that fills its body. This way the mentioned opposing personalities are unified in a compact unique form. The use of flowing lines in the logo embodies the idea of swimming against the odds and achieving targets.
