The challenge in this project was to create a short promotional launch sequence. The sequence had to offer a short narrative that delivers a message or title on screen.
In this project I worked in collaboration with Luke Brown, we spent hours tearing apart a brand new pair of Nike Air Force 1's, taking pictures throughout and reversing the order to produce a title sequence for a documentary series called Sneakerheads, exploring the new trend of collecting sneakers/trainers which has quickly become a huge market.
The result was an exciting stop motion animation that would entice the audience before watching our programme concept.
