The Problem
Connecting businesses and talented individuals is what happens on Sidekicker. It's a platform that encompasses all the needs of todays businesses and workers in the one place. Being a ground breaking platform with multiple sides and trying to convey their strategy and message to numerous clients over multiple countries they needed stand out branding that will stand there with them as they grew. Combining both the business and the worker was a key message that needed to be conveyed whilst appealing to corporate brands whilst not scaring away the smaller ones.
The Solution
We created a brand identity that would be stripped back and elegant, Connection was at the heart of the company and needed to be displayed through the logo. The logo comprises of the two sides to the business, the 'Client' and the 'Sidekick'. We wanted to be able to talk to both sides of the marketplace easily so we selected a subtle colour palette that conveys our feelings towards the product. Sidekicker is a platform but it offers a connection to people so the decision was made to have minimal text and let the faces of the company the 'Sidekicks' shine. This is the result...
