Samsung R1 is a cylindrical, full-range speaker that features a 360-degree sound field. Users can stream and control R1 speakers wirelessly with their mobile device using 'Multiroom' application.

Although the breakthrough Ring Radiator technology and easy control, R1 had great potential to earn sophisticated and modern senses. In rebranding process, I thought more delicate, warm and emotional brand named ‘foveo’ which can deliver its high-end technology and modern mood at the same time. Foveo uses unique texture to express sweet-around sound visually and tactually. Through this new brand, R1 speaker can target women in 20-40s who has sensible and sophisticated taste about their daily life.

Foveo means ‘keep warm, nurture, cherish and comfort.’ in Latin. The meaning and feeling of word delievers tender, modern and sweet mood. With lowercase ‘f’, logo expresses embrassing sound and warm texture effectively.