Identity - P3 guld 2017

School assignment 
02-12-2016

Visual identity & concept for the Danish music award show "P3 Guld 2017".

We wanted to rethink the way the show has been performed for the last few years. Our goal was to include the audience at home, so they would feel as a part of the event.  We found our inspiration in oldschool karaoke and misheard song lyrics, because we all share and know the awkwardness of not knowing the real lyrics.

It´s time to celebrate all the naaa naaas, and laa la laaas.  


Identity - P3 guld 2017
Published: