Piles of gift boxes wrapped in our signature pink, sparkly party dresses, and scenes of family togetherness featuring a real-life mother-daughter duo: This is how we celebrated the holidays.
For the Holiday 2016 campaign, we created print and digital collateral highlighting our occasion dress assortment, including an expanded offering for little girls. A fold-out mailer, store signs, an email series, and a landing page focused on holiday dressing, accessorizing, and gift-giving. The dynamic hand-lettered “Wishes and Wonder” tagline throughout and a static bow on the scrolling landing page created a lively, layered feel.
