ROCK'N'ROLL COMPETITION - SEAT Ibiza (VW Group)
Prize: FIAP/Bronze (media innovation) http://www.fiapawards.com/
A campaign based on two pillars- viral marketing and a low budget.
The contest consisted of rewarding the first three winners a SEAT Ibiza each. The brief for the participants was simply, create your own homemade 20 sec TV commercial with choreography using the 'Grease Lighting' song and include a SEAT Ibiza. The three TV commercial winners would then be used as official TV advertising.
The jury who had to choose the winners were: BIGAS LUNA, JOSÉ CORBACHO, POTY and OLIVIA MOLINA.
Campaign video ideas
Web page, video gallery.
The spots to be improved on.
Print/ Posters
