Minds Ignited
Minds Ignited is a non-profit dedicated to discovering and spreading powerful ideas that define our present and shape our future. Founded in 2015, the noble initiative required a brand mark that could be used across different media. The client wanted something simple and yet distinctive. Taking a minimal approach. formative letters 'M' and 'I' were carefully crafted, where 'I' on a closer look resembles a microphone. For the logotype, a clean sans serif font was chosen. To enhance the overall appearance and tactile experience, a special metallic colour was employed via the screen printing technique.